Anniversary Celebration Video

What kind of anniversary celebration video did NAFSA want and what purpose did it serve?

NAFSA wanted to celebrate their 70th Anniversary with a video to be filmed and released during their 70th International Conference and Expo.  Typically the types of videos created at their annual conference are based on attendee interviews and event footage.  But in this case, it was clear that few attendees would have any more than a general opinion about NAFSA’s anniversary, unless we were to encounter a member with exceptional historical knowledge of the organization.  Given a history lesson doesn’t really scream “Hurray!” -we decided writing a script for the occasion was the best solution.  Personalizing the NAFSA brand and it’s mission through it’s members proved to be the perfect way celebrate this momentous occasion.  The video also provided a thoughtful opportunity for those who weren’t able to attend the conference to share in this celebration as proud members.

How would you maximize exposure for your anniversary celebration or corporate milestone?

Releasing this Anniversary Celebration Video on social media channels allowed NAFSA to reach the international education community throughout their weeklong conference, validating attendees, and keeping those around the world who could not attend engaged. Every event you host, sponsor, or participate in, is an opportunity to shine a light on your efforts, your organization, and celebrate the purpose and value of your work.

How can you use an anniversary celebration or corporate milestone to achieve your goals?

For NAFSA, sharing this Anniversary Celebration Video gives them a chance to congratulate their members, celebrate their mission, and highlight all the ways they make a difference in the International Education landscape. You can use your milestone to show your target audience who you are, what you believe, and why you’re still going strong.  When you celebrate your brand at this important moment, you’ll be enriching your brand’s expression and authority.

We produce many International Education Videos every year.

We’re creative, yes.  But our best creations solve problems, take advantage of opportunities, and help you achieve business goals.  Let’s make this a dialogue.

See our new Conference Video Production | Event Videography samples here!