NAFSA Conference Welcome Video
A conference welcome video is the perfect way to kick off your multi-day event. Letting your audience know what networking opportunities they can expect to enjoy, which seminars and sessions they can attend, and which speakers they can see, all helps generate excitement for your attendees. Come see our case study.
This conference welcome video features former executive director and CEO, Marlene Johnson of NAFSA, Association of international Educators. In 2016, over 10,000 members, exhibitors, speakers and sponsors met in Denver to create one of NAFSA’s largest international Conference yet.
What kind of video did NAFSA want and what purpose did it serve?
NAFSA asked us to produce this video to kickoff their conference and provide attendees a taste of the energy and excitement surrounding their conference. The video was produced live on location and released only a few hours after the conference opening. Your conference welcome video can also gives those who could not attend your event every reason to consider why they shouldn’t miss next year’s conference.
How would you maximize exposure for your conference or event?
NAFSA shared this Conference Welcome video on Twitter and Facebook, as well as creating a dedicated 2016 Conference page on their website. Thoughtful video marketing should always deliver meaningful content to platforms where your target audience is best represented and easily engaged.
Why would you create a conference welcome video as a Same-Day-Edit?
A same day edit has tremendous value, especially when you have a multi-day event. If your audience isn’t able to make it out to your event on its first day -or they’re not even aware of your event- you’re giving yourself another chance to reach them and invite them out to join you for your event’s remaining days!
How can you maximize the value of your event with a conference welcome video? Let’s take a look at your next event and talk it over.
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