Conference Invitation Video

The Invitation Video was filmed in our Washington D.C. conference studio and utilizes supporting footage captured in and around St Louis, MO.

What purpose did this video serve?

Katherine S. Hammett encourages NAFSA members, vendors and partners to join her in attending NAFSA 2020, where over 10,000 attendees, exhibitors, and sponsors will gather for international education’s largest conference and expo.  The video’s goal is to build excitement around the conference and to mobilize attendees to register.

How can you maximize exposure for your conferences or events?

NAFSA shares this conference invitation video on Twitter, Facebook and YouTube, as well as posting it on their 2020 Conference theme webpage. Thoughtful video marketing should always deliver meaningful content to platforms where your target audience is best represented -and visit regularly.

How can you use your next conference or event to achieve your goals?

As you prepare for your next event, ask yourself what that event can do for you. Every event is a content creation opportunity. Consider that most of your most important members, leaders, vendors, sponsors and partners are all going to be there! Think about how you can leverage their presence by producing video content that features them, like Branded Talk Shows or a Plenary Speaker Interview Series. Then roll out your content as you lead up to the following year’s event.

Every business and organization has unique needs and goals. Ask us how video can help you take advantage of your next event, meet a need, and achieve a specific goal. Contact Us.

video and article updated April 15, 2021