Recruiting videos help your target audience learn about your organization, your culture, and your mission. People want to know what you’re doing to achieve your goals, who you strive to help, and they want to feel the impact of your work.
Then they’ll understand how they can help make a difference. But every once in awhile, you discover a unique way to connect with your audience.
This video for the Boy Scouts of America, Mayflower Council certainly does step outside of the BSA’s brand marketing guidelines, which often focuses on these preferred representations of Scouting: showing Scouts experiencing nature, outside having fun, working together on projects, while squirrelling around a bit too.
This project came about because we were approached to help our local Arrow of Light Scouts complete their Moviemaking requirement. Their requirement, using video to teach viewers about the Scout Oath & Scout Law, could have been completed by allowing the Scouts to put their heads together and come up with a short skit. However, given our inclination towards making socially impactful videos, we thought it might be a good opportunity for the Scouts to make a video that helped them personally consider how the Scout Oath & Scout Law impacts their own daily lives, and to then use their finished project as a recruiting video to inspire new families to discover Scouting.
The process was surprisingly simple. Every Arrow of Light Scout individually completed our tailored questionnaire. They were asked to consider questions about how they had behaved when faced with a situation calling for them to be: Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, and Reverent. This proved to be a valuable way for the Scouts to examine how they may, or any one of us might, aspire to live by the Scout Law.
The 2018 Arrow of Light moviemaking project has been very well received by our Scouts’ parents, their Pack and Council leadership, as well as the Hingham community.
Recruiting videos are a great tool to help draw in candidates who believe what you believe. And sometimes the questions we ask ourselves, elicit answers your candidates may agree with and benefit from hearing.
How can we help? We have questions. You have the answers. Let’s turn this into a dialogue.
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