Advocacy Campaign Video
This Non-profit Advocacy Campaign Video was created in 2015 for NAFSA‘s public policy wing, Connecting Our World, and the campaign is still active today.
These NAFSA members, all non-actors, came together in this Advocacy Campaign video to call us to action. Advocate! Tell everyone what you advocate for on twitter with #IAdvocateFor
What kind of video did NAFSA need and what purpose did this video serve?
NAFSA asked us to produce this non-profit advocacy campaign video to mobilize members to start a conversation about the public policy they want from their leaders. This video was released a day before their annual international conference, #NAFSA16. The video also provided those who could not attend with a sense of inclusion and an opportunity to immediately get involved in Advocacy.
How would you maximize exposure for your conferences and events?
NAFSA posted this nonprofit advocacy video on Youtube, Twitter and Facebook. Altogether, nine videos were posted on these social media platforms throughout the 2016 conference -everywhere NAFSA’s target audience is best represented.
Have you considered using video in your nonprofit advocacy campaigns?
What better way to harness the energy surrounding your next event, than to mobilize your membership.
How can you use your nonprofit event to achieve your goals?
Every event is an opportunity. Consider how video can help you to seize each opportunity and use it to achieve a specific goal. Grow your membership with testimonials. Create a Video News Release. Acknowledge winners with Award Presentation videos. Inspire your donors. Have us develop your Plenary Speaker Interview Series.
Identify your goals and take advantage of your next opportunity.
We’ve been executing at a high level for international brands. We can help you start planning today.
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