Video Business Card
The Video Business Card is an ideal way for attorneys and partners in any practice to market themselves. Learn how video gives your prospects a chance to get to know, like and trust you. Take a look at our case study.
Ken Goldberg, Attorney at Law, offers council in many different areas, but his practice focuses on personal injury and real estate. Though most of Ken’s new prospects are personal referrals, he felt having a video on his website would be a welcoming gesture to any prospect who wanted to learn more about him.
What is the goal for this Video Business Card?
You should always make an effort to address your prospect’s common concerns. Doing so successfully, results in you making a personal connection connection with your prospects. Ken did just that -and he introduces himself very warmly.
How can you use a Video Business Card?
Ken uses his Video Business Card as part of his marketing efforts across social media, while placing it front and center on his website’s homepage. Ken also places his Video Business Card within his email signature. This is a great usage, because even when Ken receives a “warm” word of mouth referral, often his first interaction is via email. Seeing the video in Ken’s email affords his new prospects the opportunity to click to his website and watch his video. This establishes Ken’s authority and provides the viewer with immediate bona fides!
It doesn’t matter whether you operate as an individual, are part of mid sized partnership or a larger firm, offering your prospects the opportunity to watch your video, gives them the opportunity to know, like and trust you -before you’ve even met!
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