Conference Highlights Video
This Conference Highlights Video was filmed in Los Angeles and created for NAFSA, Association of International Educators. Learn how video can help you take advantage of your next event. Meet a need. Achieve a specific goal. View our Case Study now.
Over 10,000 members, exhibitors, speakers and sponsors converged to create one of NAFSA‘s largest international Conferences yet. This conference highlight video features NAFSA’s Executive Director & CEO, Dr. Esther Brimmer, along with several attendees expressing their enthusiasm about all this annual gathering has to offer. The 2017 Conference was held at the Los Angeles Convention Center and L.A. Live.
What kind of video did NAFSA want and what purpose did this video serve?
NAFSA asked us to produce this highlight video on the final days of the conference. They wanted to show attendees, as well as members who could not be in Los Angeles, the personality and intimacy their conference provides, despite the impressive size and scope of this week long event. The video was produced live on location and released on the last day of the conference.
How would you maximize exposure for your conferences or events?
NAFSA shared this nonprofit conference highlights video on Twitter and Facebook. We always encourage you to deliver meaningful content to the social media platforms where your target audience is best represented.
How can you use your next conference or event to achieve your goals?
If your goal is to increase attendance for next year’s event, create a highlights video and release it during the event or immediately following it. Show people what they’re missing, get them excited about what took place, and get them thinking about how they can take part next time around. The footage and interviews within this highlights video could easily be used in another video -specifically promoting next year’s event, inviting members to register, or even supporting upcoming membership drives.
Think about your events as opportunities. Your organization has unique needs and goals. Ask us how video can help you take advantage of your next event. Meet a need. Achieve a specific goal.
We show international brands how to use video to maximize the value of every event. You can rely on our expertise. Let’s make this a dialogue.
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