Opening Celebration Video
This Opening Celebration Video was created for NAFSA 2016 in Denver and features Aloe Blacc. Learn how you can maximize the marketing of your Conference, Convention or Live Event. Take a look at our case study.
What kind of video did NAFSA want and what purpose did this video serve?
Every year NAFSA hosts an Opening Celebration as a way to recognize the efforts attendees make to be a part of their Annual Conference and Expo. Aloe Blacc performed for thousands of attendees, but he also took a moment to share a bit about the drive behind his music and social activism. Creating this video allows NAFSA to give attendees and all members of the international education community who could not attend a quality view of the Opening Celebration experience. Every video that NAFSA releases during their annual conference creates buzz on their social media channels. The exposure these videos receive increases interest in event programming, advocacy opportunities, and year-round departmental programs.
How would you maximize exposure for your conferences or events?
Releasing this Opening Celebration Video on social media channels lets NAFSA reach the international education community throughout their weeklong conference, validating attendees and keeping those around the world who could not attend engaged. Every event you host, sponsor, or participate in, is an opportunity to shine a light on your efforts, your organization, and the value of your offerings.
How can you use your next conference or event to achieve your goals?
For NAFSA, sharing this Opening Celebration Video gives them a chance to get the international education community excited about attending their conference this year and for years to come. You can show your target audience what they’re missing. Get them excited about your next conference, convention, or live event. Grow next year’s event attendance.
With every professional video you share, you’ll be enriching your brand’s expression and authority.
We offer a wealth of possibilities for you to consider. Let’s make this a dialogue.
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