Plenary Speaker Coverage
This plenary speaker coverage video was created for NAFSA 2016 in Denver and features Bryan Stevenson, Founder and Executive Director of the Equal Justice Initiative. Learn how you can maximize the marketing of your Conference, Convention or Live Event.
What kind of video did NAFSA want and what purpose did this video serve?
NAFSA asked us to prepare an excerpt from their plenary speaker coverage. Celebrating people who challenge us to see the world differently is one of NAFSA’s greatest strengths. Sharing this and other plenary speaker coverage videos with membership and the public at large is not only an important offering, it is great marketing. The purpose of the video is to increase NAFSA’s visibility and their brand’s authority across all avenues of international education.
How would you maximize exposure for your conferences or events?
Every event you host, sponsor, or participate in, is an opportunity to shine a light on your efforts, your organization, and the value of your work. Start by maximizing the exposure of your high profile plenary speakers. These inspiring speakers who lead in thought and by example, in and around your industry, are powerful messengers. Recognize that these plenary speakers can become your best brand advocates.
How can you use your next conference or event to achieve your goals?
Organizationally, consider what’s happening in your industry and plan how you will react or lead moving forward. Understand how choosing your next plenary speaker and sharing their message can help you pivot towards achieving your most pressing and timely goals, or double down on the long term goals of your mission.
Every conference, convention, or event you host, sponsor, or attend is an opportunity to use video to achieve business goals. We’ll show you how to take advantage of your next opportunity. Contact us today.
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