How Can Internal Corporate Video Save You Money?

(Video Transcript) Corporate Video Production: How can internal video save you money?  Corporate video production can save you money in a number of ways.  Let’s take a look at a few types of internal video and examine their benefits.

#1  Safety videos can help reduce workplace injury.  With fewer injuries you’ll also reduce the associated costs of emergency medical bills, sick pay, or extended leave, as well as the costs of hiring temporary personnel.

#2 Training videos can eliminate the recurring costs of instructor’s fees. These videos can also free up your internal training personnel to be more productive elsewhere in your company.

#3 Compliance videos make your team mindful of strictures the must observe and can also keep your team’s mandatory certifications current .  Creating compliance videos also demonstrates your company’s commitment to adhering to regulatory guidelines.  Important note: A mandatory program which requires employees and vendors to view these safety, training, or compliance videos can often qualify you for a discounted rate from your insurance providers.  We always recommend talking to your insurance companies and reviewing their incentive programs.  At the end of the day, we all want to minimize risk, eliminate exposure, and maintain our certifications -that’s just good business!

#4 Event or Seminar Coverage videos allow you to pass along valuable information to all of your personnel -not just employees who were in attendance.  Your new Event or Seminar Coverage video actually increases the value of the information that was shared with the few, by making it available company wide.  Example: your company hires several speakers at a cost of $6000.  Ten of your key players attend, making the cost $600 per person.  But if the video is shared with your remaining 90 employees, the cost just dropped to $60 per person.  The most important benefit: you’ve educated and empowered your entire staff, and now everyone’s on the same page, ready to take action.

By placing any of these internal videos on private pages within your website and allowing employees or vendors password access, you can verify that required videos have been viewed in their entirety, as required by your company.  You may even find that employees and vendors will satisfy your company requirements by choosing to view your videos at home or on a mobile device outside of the workplace.  The big benefit here -they won’t use any company time to satisfy your requirements.  They’ll watch the videos at their leisure -often in a setting where they are more relaxed and focussed than they might be within your busy workplace.

At the end of the day, the most compelling argument for using internal video for any of these applications is science. Studies show that after watching a video most
people will retain 90% of the information they receive, but if they read the same information, they will retain only 10%. Text or Video, which form will you choose? I’ll take that 90% every time.

Thanks again for this excellent question, Chris!  I’m talking about Your Video, at Artiemedia’s Video FAQ’s. Send us your question!  Or contact us today for a free consultation.   TalkSoon@ArtieMedia