Opening Celebration Video

What kind of video did NAFSA want and what purpose did this video serve?

Every year NAFSA hosts an Opening Celebration as a way to recognize the efforts attendees make to be a part of their Annual Conference and Expo. Aloe Blacc performed for thousands of attendees, but he also took a moment to share a bit about the drive behind his music and social activism. Creating this video allows NAFSA to give attendees and all members of the international education community who could not attend a quality view of the Opening Celebration experience. Every video that NAFSA releases during their annual conference creates buzz on their social media channels. The exposure these videos receive increases interest in event programming, advocacy opportunities, and year-round departmental programs.

How would you maximize exposure for your conferences or events?

Releasing this Opening Celebration Video on social media channels lets NAFSA reach the international education community throughout their weeklong conference, validating attendees and keeping those around the world who could not attend engaged. Every event you host, sponsor, or participate in, is an opportunity to shine a light on your efforts, your organization, and the value of your offerings.

How can you use your next conference or event to achieve your goals?

For NAFSA, sharing this Opening Celebration Video gives them a chance to get the international education community excited about attending their conference this year and for years to come. You can show your target audience what they’re missing. Get them excited about your next conference, convention, or live event. Grow next year’s event attendance.

With every professional video you share, you’ll be enriching your brand’s expression and authority.

We offer a wealth of possibilities for you to consider.  Let’s make this a dialogue.

Do You Host an Annual Conference or Event?

Imagine filming and producing up to 30 videos over the course of your 3-day conference.  We showed our most prolific client how to do exactly that in 2019.  And despite a pandemic, they now have nearly 150 video segments, and counting. 

Imagine having videos you can release every month that boost your website engagement, increase your event’s attendance, and increase your conference revenue. 

Imagine partnering with professionals who ensure you’ll produce videos that achieve specific goals for your departments, programs, initiatives and their campaigns. 

So many possibilities all stem from one glaring opportunity.

Conferences and Events are your best opportunity to maximize the value of video production.