Plenary Speaker Interview Series

This Up Close interview from our plenary speaker interview series was filmed at the NAFSA 2017 Annual Conference & Expo in Los Angeles, CA and features Kareem Abdul-Jabbar, NBA legend, humanitarian, author, and chairman of the Skyhook Foundation.

What kind of video did NAFSA want and what purpose did this video serve?

NAFSA asked us to create a comfortable setting for thought leaders to share their ideas and contribute to timely discussions in international education. Celebrating people who challenge us to see the world differently is one of NAFSA’s greatest strengths. Sharing this and other plenary speaker interviews with membership and the public at large is not only an important offering, it is great marketing. The purpose of the video is increase NAFSA’s visibility while strengthening their brand’s authority across all sectors of international education.

How would you maximize exposure for your conferences or events?

Every event you host, sponsor, or participate in, is an opportunity to shine a light on your efforts and your core beliefs. Start by maximizing the exposure of your plenary speakers. These inspiring speakers who lead in thought and by example are powerful messengers. Recognize that a plenary speaker interview series is an effective way to raise awareness on issues most important to your target audience -and to drive traffic to multiple videos on your website.

How can you maximize the value of your plenary speaker at your next conference or event?

Choose your next plenary speaker thoughtfully, by finding speakers whose message has affinity with your mission.  If you can get your guest speakers to agree to sit down for an interview before they address attendees, you’ll maximize their value and your investment in their appearance. You’ll also be creating an opportunity to have a more intimate conversation and bend the discussion towards the ideas most important to your organization’s target audience.

And hey, even if your plenary speakers don’t have to time for an interview, make every effort to secure plenary speaker coverage at your next conference or event.

Every conference, convention, or event you host, sponsor, or attend is an opportunity to use video to achieve business goals. We’ll show you how to take advantage of your next opportunity. Contact us today.