Corporate video production. How can internal video save you money? Corporate video production can save you money in a number of ways. Let’s take a look at a few types of internal video and examine their benefits. Event or seminar coverage videos allow you to pass along valuable information to all of your personnel, not…

A video’s cost is calculated by determining the scope of your production. Now, every project is different, so we always have to start by identifying the elements necessary to effectively communicate and deliver your message to your target audience. Here’s a list of the common considerations: Let’s start with Pre-production: How much planning is necessary?…

What is a video FAQ series? A frequently asked question series can allow you to answer your top ten to twenty client questions. The questions you and your staff answer over and over again on the phone, in sales meetings, or even in consultations. Our video FAQ series starts right here, right now. As you’ll…

[MUSIC PLAYING] Why You Need Video. Why do you need video for your business? Why do I need video for my business? Because video production is the most effective communication tool we have available to us. As a decision maker, you need to know people are consuming online video like never before. The explanation for…

How Do I Use a Video FAQ Series? Let’s take a look at how to use a Video Frequently Asked Questions Series and examine some of its benefits: As I said in our first video, a Video FAQ Series lets you quickly show people exactly what they want to know about your business, and answers…

What is video SEO, Part one. Did you know that video itself can’t be understood by search engines? Video SEO, or video Search Engine Optimization uses different types of textual descriptions and code to tell search engines what your video is all about. This allows search engines to properly index your video, which improves its…

[MUSIC PLAYING] What is Video SEO? Part Two. In Part One, we covered some video SEO basics and looked at a strategy to drive traffic to your website. Haven’t seen Part One? Go take a look now, then circle back here. Now, if you’re only interested in high visibility for your video and less concerned…

How do I prove ROI for video production? Video production ROI, return on investment, must be proven. As a small business, a professional practice, or even a one man band, we must make responsible decisions when investing in our business. When you consider investing in video production, answer these questions first. What’s the purpose of…